Where the money goes

THE NUMBERS
DON'T LIE.

In 2025, $617 billion was donated to nonprofits in the United States. 64% percent came from individuals. Only 7% came from corporations. And of every category that received donations, arts, culture and humanities received the least, at just 4%.

That feels out of balance. Arts and culture are not a nice to have. They are the foundation of what makes us human. Every product we make puts money directly toward changing that.

Source: Giving USA 2026 Annual Report on Philanthropy

Individuals 64%

Foundations 19%

Bequests 10%

Corporations 7%

The problem

WHY ARTS &
CULTURE MATTERS

617B

Total charitable giving in the US in 2024, per the Giving USA annual report

4%

Share of donations directed to arts, culture & humanities, the lowest of any category

64%

Of all charitable giving came from individuals, not corporations or foundations

7%

The corporate share of all giving. There's room to do a lot more from the business side.

Giving tracker

WHERE THE
MONEY GOES

$120

donated to date

Arts & Culture

$120

Directed to arts and cultural organizations in Philadelphia and beyond

Community

Supporting community programs that strengthen local connection

Education

Funding creative and arts education for underserved youth

Updated in real time as products sell - All figures USD

Nonprofit spotlights

THE ORGANIZATIONS
WE'RE BEHIND

Community - Philadelphia

MURAL ARTS PHILADELPHIA

The largest public art program in the United States. Mural Arts Philadelphia transforms communities through collaborative public art, creating murals that make the city visible to itself and to the world.

Coming soon